LEGO What?!?!?!

Re-blogged from one of my favorites...

Variety recently reported that Warner Brothers has brokered a deal with LEGO. They are making a movie. Did you see this coming? I sure didn’t.

Here’s what Variety has to say:

WB is toying with plans to develop a movie around Lego and its popular building blocks.

Scribes Dan and Kevin Hageman are penning the script for the family comedy that will mix live action and animation. Warners is keeping the plot tightly under wraps, but it’s described as an action adventure set in a Lego world.

Apparently, LEGO has been approached about making a movie before, but has always turned the idea down. This time, things seem to be different.

Directors and producers in town have attempted to make a Lego movie for years, approaching the Danish toymaker with various ideas, but Lego turned down most of them because it’s highly protective of its brand.

But the company sparked to Lin and the Hageman brothers’ embrace of core values Lego wanted to include in a film, especially “a fun factor, creativity and that imagination has no boundaries,” Lin told Daily Variety. The film’s been in development for more than a year, with the scribes and producers making several trips to Denmark to work with Lego’s execs on the concept.

Also helping is the long relationship Warner Bros. has had with Lego over the years. Warner has licensed characters like Batman, Harry Potter and Speed Racer to Lego to integrate into playsets, and through TT Games, the videogame publisher that WB bought in 2007, has produced the popular “Lego Star Wars,” “Lego Indiana Jones,” “Lego Batman” and, soon, “Lego Rock Band” titles.